Press Pass LA Interview with David (Beno) Benveniste

What does it take to make it big in the music industry? Velvet Hammer’s CEO and Founder, Beno talks to Press Pass LA about discovering and breaking System of a Down, building an artist management company from the ground-up, and the music industry’s changing landscape. Read the full interview here.

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How Do You Discover New Music? Tell Us For A Chance To Signed Gear!

These days, there are just as many ways to discover new music as there is new music itself. Velvet Hammer’s resident music discovery expert, Griffin, is a fan of Spotify’s applications, which include Pitchfork, Rolling Stone, and Billboard Top Charts.

How do you find your favorite new artists? Head to our new Facebook page to tell us how you discover new music, and you could be randomly selected to win a prize bundle of limited edition Velvet Hammer Artist swag, including a Cypress Hill “It Aint Nothin” signed poster, an autographed Deftones “Diamond Eyes” CD, System Of A Down “Toxicity” Ltd. Edition Vinyl, Ernie Ball Strings, Skull Candy “Smokin’ Buds” Headphones and more.

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Tell Us Your Favorite Show of All-Time and Win Velvet Hammer Artist Gear

We at Velvet Hammer love live music just as much as you do, and we want to know: what’s your favorite live music event of all time?

Graham on the Velvet Hammer team looks forward to Coachella each year – listening to awesome bands, new and old alike, while taking in views of desert sunsets and sharing the experience with an eclectic festival crowd.

Now we want to hear about your favorite live music experience. Head to the Contest tab on Velvet Hammer’s new Facebook page to tell us your most memorable concert or festival, and you could be randomly selected to win a bundle of Velvet Hammer artist gear, including  Alice In Chains and System Of A Down vinyl, music from Deftones, Skullcandy smokin buds (courtesy of Cypress Hill) and more. One winner will be selected on January 4, 2012. Good luck!

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GPK X VH Office Directory

For no reason, other than being inspired by the The Hundreds’ Garbage Pail Kids exhibition at Gallery 1988.

The exhibition (featuring works from 100 different artists) opened in Los Angeles today, just down the road from VH HQ. Details here.

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Touché Amoré

Velvet Hammer is proud to welcome one of the most exciting young bands out of Los Angeles today, Touché Amoré. These five incredibly passionate, hard-working young men will blast your face off with their stage show and inspire you with singer Jeremy Bolm’s introspective lyrics.

“Deathwish (Touché Amoré’s label) has a classic on its hands.”AV Club
“This is Ace. 9/10″Rocksound
“There’s something decidedly large about Touché Amoré’s music. 8/10” -Drowned in Sound


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Pepper Joins the Velvet Hammer Roster

Velvet Hammer is both pleased and excited to announce that Pepper has joined our client roster!

The trio are getting set to head out on the Vans Warped Tour 2011, touring with their latest EP “Stitches”.
Check out Pepperlive.com for full tour dates and information.

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